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A Year of Reading - 2022
What better way to wrap up a year of reading than with graphs and charts - in true Science grad fashion. My 5-star reads May 2023 be a...
Dec 30, 20221 min read
03 | 꼬삐오 Kopi-o | Part 1 Logo Design
A taste of Singapore in the heart of Seoul. The client: Singaporeans who wish to introduce local kopi and teh to the Korean cafe scene....
Dec 19, 20222 min read
HTX's weirdflexbutOK - how I would rework the KVs
🥴💪🤔👌 The #wfbo campaign As part of my organisation's recruitment efforts for the Jan-Apr'22 round of our HTX S&T Associate Programme,...
Aug 14, 20222 min read
02 | Once Bitter | Part 1 Branding Direction
Twice die die must try. The client: Visionaries who wish to crown the bitter gourd as the king of veggies. Today's task: Bitter gourd is...
Jul 9, 20222 min read
01 | ChangE Cookhouse | Part 2 Packaging Design
Playing it by ear. The client: Cafe owners who specialise in traditional Chinese food with a modern twist. Today's task: Design a...
Jun 9, 20222 min read
01 | ChangE Cookhouse | Part 1 Logo Design
Let ideas build off other ideas. After all, there's nothing more fitting than to witness the logo transformation of a brand named change....
Jun 8, 20222 min read
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